The HMV

Custom CRM development

A CRM built around the way your team actually sells, not a generic tool you have to bend your process to fit.

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When an off-the-shelf CRM stops working

Most businesses start with spreadsheets, WhatsApp groups or a subscription CRM. It works until the process gets specific: quotes with your own pricing rules, approvals, field visits, service contracts, or reports your management actually needs. At that point teams start exporting to Excel again, and the CRM becomes a place where data goes to be forgotten.

A custom CRM fixes that by modelling your real workflow. Every screen, field and automation exists because your team needs it, and nothing else gets in the way.

What we build into a custom CRM

  • Lead capture from your website forms, email, WhatsApp, landing pages and ad campaigns, with automatic assignment to the right salesperson.
  • Sales pipelines with stages that match your process, tasks, reminders and follow-up sequences.
  • Customer records with the full history: calls, emails, quotes, orders, invoices, documents and notes.
  • Quotation and invoice generation with your pricing rules, taxes and approval steps.
  • Role-based access for owners, managers, sales and support staff.
  • Dashboards and reports: conversion rates, revenue by source, team performance, overdue follow-ups.
  • A mobile app for field sales teams, and integrations with accounting, email and payment tools you already use.

How we build it

We typically build CRMs with Python and Django, PHP or Node.js on the server, React on the web, and Kotlin or Flutter for the mobile app, on PostgreSQL or MySQL. The stack is chosen for your team and your budget, and you own all of the code.

We import your existing customers and history from spreadsheets or your current CRM, train your team, and host, back up and maintain the system after launch if you want us to.

Questions

How much does a custom CRM cost?

It depends on the modules and integrations you need. After a discovery call we give a fixed quote. Many clients start with a focused first version (leads, pipeline and quotes) and add modules later.

Can you migrate data from our current CRM or spreadsheets?

Yes. Importing customers, contacts, deals and history is part of every CRM launch.

Is a custom CRM better than Salesforce, HubSpot or Zoho?

Not always. If a subscription CRM fits your process, use it. A custom CRM pays off when you have specific workflows, want no per-user fees, or need it tightly connected to your other systems.

Do we own the CRM?

Yes. The code, the database and the hosting accounts are yours.